Thursday, August 30, 2007

Panera Bread Company Gives Up

I have been a huge fan of Panera Bread Company's low carb bread. It's the best tasting low carb bread I have ever had. And, I love that they will allow this as a substitution on any of their sandwiches! This is one of the only places where I can go out for a quick lunch and actually eat bread!

Well, I went to Panera today for lunch. And, they told me that they quit selling their low carb breads yesterday! The store manager told me that they simply didn't sell enough of it. She also told me that she thought that this applied to the entire chain and not just this one location.

I don't feel that they ever gave the low carb breads a fair chance. They listed them at the very bottom of their bakery menu. There was no mention of it on their sandwich menu. And, they never advertised the product. Most people on low carb diets typically avoid bakeries. So, without getting the word out, almost nobody on a diet would even know that it existed.

I would appreciate it if you would write Panera and ask for the return of low carb breads. Tell them that the product would not have failed if they had advertised it appropriately and displayed the option in a more prominent place on the menu. I don't know how much good contacting the company will do. But, it can't hurt. I absolutely loved their bread and the sandwiches options. I'm so saddened by this loss.

Write them using this form: http://www.panerabread.com/about/contact/

6 comments:

The Wife said...

OMG...... NO!!!! That sucks.

Anonymous said...

The email to Panera has been dispatched. Let's keep our fingers crossed. We only learned of this bread through your blog and had tried the Italian Herb bread and one sandwich.
Oh the sandwiches we had planned to enjoy. To have a sandwich and eat the bread too! How sweet.
Love your recipes and information.
Thanks and continued weight loss for us all!

DietKing2 said...

This is lousy news. Not selling enough...sounds like they doomed this from the start...sheesh...
See how hard it is to live in a world where places like Panera give up so easily?
Heartbreaking...

laurarey said...

just sent a quick note to paneras. i hadnt known that they even carried the l.c. bread before.it would be great if they would bring it back. and subway also got rid of their l.c. wrap a while back! what is this world comin to??!! thanks for helpin to keep the l.c. community inspired!

Jah Frog said...

Ours stopped selling the LC breads and bagels a year ago. I was supreised when you blogged aobut stil being able to get bread at yours.

Anonymous said...

My daughter and I use to love the pumpkin seed low carb bread with the smoked turkey and was really upset to learn they discontinued it. We also learned that Subway changed their low carb wrap to add sugar and make it around 38 grams of carbs!! Hope panera gets the message!